I’m a Brand & Content Marketing Strategist and Copywriter developing resonant messaging and project concepts that affirm and perpetuate brand integrity, with special focus on mission and values-driven companies.
Writing + Method
In keeping with the progressive values of the companies I have created and worked for, I employ precise, compelling messaging skills to achieve project and campaign goals and foster a growing community of customers and followers who seek integrity in the brands they support.
I use my mastery of creative composition to structure and texture all forms of writing, keeping content vivid and magnetic. To successfully generate content I utilize brand tone and values and employ an earnest, conversational tone to guide the reader through material that might otherwise feel dense to navigate. For example: this page for consumers, explaining the values of different woods, as well as company values.
Please follow the links below to read some more writing samples.
I believe inspeaking to the existing audience / customer base and maintaining ‘direct eye contact’ with them via precise and sincere content. I believe in crafting content and messaging that engages new users, that supports the values and identity of the brand, communicating in a compelling and direct way. I value compassion, inclusion, accountability, honesty.
Published Work: Poetry - Vinyl Poetry and Prose, MuseA/Journal, g a z e, dead housekeeping, thethepoetry and others. Essays - DRIVE magazine (Honorable Mention, Folio / Eddie Awards, 2016), Pacific Horticulture, Take Root.
Teaching: Portland State University - Intro to Poetry | Wine Classes - various venues | Beekeeping 101 - Bee Thinking & private consultant
Volunteer Judge: Mazer Cup International
Volunteer Reader:Late Night Library and Portland Review